I’ve always known… Diamonds aren’t forever…
Until the late nineteenth century, diamonds were found only in a few riverbeds in India and in the jungles of Brazil, and the entire world production of gem diamonds amounted to a few pounds a year.
An excerpt from “Have You Ever Tried to Sell a Diamond?” a 1982 article in The Atlantic
Check out the write up. It’s interesting. To me, it demonstrates the power of marketing.
